Hospitality and tourism strategy planning — business plan for market entry into India for Premier Inn brand of hotels

Hospitality and tourism strategic planning -business plan for market entry into India for Premier Inn brand of hotels. The report is a business strategy development report for Premier Inn group of hotels under Whitbread Plc. to enter the Indian market. The background of Whitbread Plc. and the various brands under it has been evaluated in the initial sections of the report along with the potential growth opportunities in the United Kingdom, the reasons for analysing the potential in foreign market conditions and certain financial highlights which indicates that in there is a level of saturation in the United Kingdom market limiting the potential for the development of Premier Inn brand. Further in the report, the business strategy of Premier Inn is evaluated in consonance with a review of different options in international market entry along with the potential opportunities in the Indian market. The different options and feasibility studies conducted are with respect to a 100% direct investment, a strategic alliance and a franchising model which is evaluated as the different potential strategies to enter the Indian market. The pros and cons in terms of risk and advantages of positioning and targeting are evaluated and mainly the concept relating to a standardised branded and chain hotel and its potential opportunities are summarised.

Strategic human resource development

Strategic human resource development Any student requiring help in assignments or dissertations on the topic of Digital Business Management e-business can contact me at info@assignmentwriters.com.  You can also have a look…

Management by objectives

Management by objectives Any student requiring help in assignments or dissertations on the topic of Digital Business Management e-business can contact me at info@assignmentwriters.com.  You can also have a look at…