Business environment of national history Museum

Strategy for hospitality management National history Museum case study Introduction Any organisation, whether it be that of a profit or a non-profit one needs to evaluate the environment in which…

Social media marketing in hospitality

Social media marketing in hospitality   Table of Contents Executive summary. 3 Introduction and aims. 4 Research questions. 5 Literature review.. 6 Motivation to adopt networking through the online channels.…

Research methods for tourism and hospitality

The hospitality industry is highly service-oriented with a low degree of tangibility. Almost all of the operations concerning a hotel or restaurant involve human interaction in the form of employee customer communication and interaction. Moreover the customer has to use the services and products provided by the hotel or restaurant at the place and cannot be taken home. Due to the lack of a tangible product which is offered by the hotel or restaurant, the analyses of satisfaction of the customer needs to be based on the service provided by the hotel or restaurant. The quality of service is associated with the feeling developed in the minds of the customer based on the product of the service and whether the expectations of the customer have been met. Moreover the hotels and restaurant highly value repeat customers which can only be developed based on customer satisfaction. McDonald's is a fast food restaurant chain which operates a low cost model, with the unique selling proposition of offering quality and cost effective food to the customers who does not care for service from the employees. But even for McDonald's, customer satisfaction is not only a consequence of the quality of the food provided but also of the minimum level of service expectations. McDonald's also has to maintain some form of interaction and service to the customers so that they come back. It is necessary to evaluate the customer satisfaction (based on the service provided by the employees) and not the product.

Hospitality and tourism strategy planning — business plan for market entry into India for Premier Inn brand of hotels

Hospitality and tourism strategic planning -business plan for market entry into India for Premier Inn brand of hotels. The report is a business strategy development report for Premier Inn group of hotels under Whitbread Plc. to enter the Indian market. The background of Whitbread Plc. and the various brands under it has been evaluated in the initial sections of the report along with the potential growth opportunities in the United Kingdom, the reasons for analysing the potential in foreign market conditions and certain financial highlights which indicates that in there is a level of saturation in the United Kingdom market limiting the potential for the development of Premier Inn brand. Further in the report, the business strategy of Premier Inn is evaluated in consonance with a review of different options in international market entry along with the potential opportunities in the Indian market. The different options and feasibility studies conducted are with respect to a 100% direct investment, a strategic alliance and a franchising model which is evaluated as the different potential strategies to enter the Indian market. The pros and cons in terms of risk and advantages of positioning and targeting are evaluated and mainly the concept relating to a standardised branded and chain hotel and its potential opportunities are summarised.

Management consulting

Seven C’s of management consulting and intervention Any student requiring help in assignments or dissertations on the topic of Digital Business Management e-business can contact me at  You can also…