Research Methods

Research methods and methodology is an important module for business management students in Universities particularly at Bachelors and Masters levels. Recently research methods assignment is given for even diploma students in Edexcel and CIPD. At the bachelors and masters levels the research methods module is a precursor to a dissertation or thesis at a later stage. Hence choosing the topic at the stage of research methods or proposal is important.

I can help students choose a topic during the research methods assignment stage. It would be helpful if the topic is based on students employment. This ensures that during the dissertation stage data collection would be easy. I can select topic on the following subjects for the students

  • Marketing management
  • Competitive strategy
  • Human resources management
  • Retention strategy
  • Recruitment and selection of employees
  • Porter’s five forces
  • Strategic groups or competitors
  • Value chain analysis
  • Competitor analysis
  • SWOT analysis
  • Competitive positioning
  • Product differentiation
  • Vertical integration
  • The research projects can be based on
  • Qualitative research, which includes such as focus groups and various types of interviews
  • Quantitative research, such as statistical surveys
  • Experimental techniques such as test markets
  • Observational techniques such as ethnographic (on-site) observation